Encuentra el Eureka para tus copys

10 de Agosto de 2018

Si andas náufrago de ideas, buscas influencias para inspirarte y narrar textos atractivos para las marcas, existen diferentes herramientas que te pueden ayudar en el proceso creativo. Por eso, no te quedes mirando la pantalla con el Word en blanco y déjate empapar de las ideas más frescas para tus textos.

A todos nos encantaría dar cada día con ese Eureka milagroso que nos salvaría en la creación de cualquier copy, pero no siempre es tan fácil dar con la pieza definitiva, a veces estamos faltos de inspiración.

Imagínate que tienes que hablar de un perfume, lo primero que harás será buscar conceptos del mundo de esta palabra que te puedan ayudar a elaborar el texto. Bien, para ello existe Ideas afines, un generador de ideas que te muestra una lluvia de términos relacionados con sólo una palabra clave.

También es muy recomendable OmmWriter, una aplicación que te hace desconectar de todo lo que te rodea, crea el ambiente ideal para escribir y estimula tu cerebro. Además, te bloquea todas las notificaciones que te puedan entrar en el ordenador y para dar la importancia que tiene cada palabra hace que estas suenen al teclearlas.

Los copywriters en muchas ocasiones tenemos que escribir de diferentes temas y en ocasiones no sabemos qué destacar en un artículo para que este este sea interesante. Con Hubspot es muy fácil, sólo tienes que poner una idea y te propone diferentes títulos para tu post.

También puedes aprovechar acciones que ya realizas normalmente, como ver películas o consultar tus redes sociales e ir apuntándote en una libreta todas las ideas que te vengan a la mente. O si lo prefieres, existe Notegraphy, una web donde embellecer tus palabras, simplemente escribes un texto y escoges el diseño que le quieres dar al fondo y a la tipografía. Es una buena manera para guardar todas tus ideas y para investigar textos de otros usuarios

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