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6 claves para rentabilizar tu página corporativa en Linkedin

09 de Febrero de 2016

Tu reputación digital -tanto personal como empresarial- depende de tu visibilidad en los buscadores. Y, más importante todavía, también tu proyección –personal y de tu empresa.

¿Cuánto hace que no te autogoogleas? ¿Y a tu empresa? Buscarse en Google es uno de esos ejercicios que todos deberíamos hacer periódicamente pero que siempre dejamos para mañana. ¡Gran error! Pues tu reputación digital  -tanto personal como empresarial- depende de tu visibilidad en los buscadores. Y, más importante todavía, también tu proyección –personal y de tu empresa.

Precisamente por eso un día decidiste renovar el web poniendo especial énfasis en un diseño ágil, atractivo y responsive; y en unos contenidos seo friendlys. Y por eso también limpiaste tu Facebook personal, y creaste uno de empresa, un perfil de Twitter y, sobre todo, una página corporativa en LinkedIn. “Aquella red de los currículos”, dicen algunos.

No obstante, estar en la red profesional por excelencia no es suficiente. Hay que sacarle provecho como herramienta de marketing que es, especialmente si trabajas en un entorno B2B. Por eso a continuación te listamos hasta 6 consejos para rentabilizar tu página corporativa en LinkedIn:

1. Actualiza tu página periódicamente: publica informaciones de tu empresa de distinta índole, desde premios recibidos a participaciones en ferias, pasando por presencias en medios, vídeos, etc. Además, analiza qué impacto tienen saber si la estrategia de contenidos que estás llevando a cabo funciona (interesa) o no.

2. Contacta con personas de tu interés: altos cargos de empresas de tu mismo sector, CEOs, directores de marketing, responsables de RRHH, etc.

3. Contacta con empresas extranjeras afines a la tuya: te permitirá establecer vínculos.

4. Invita a tus empleados a que citen tu empresa en su perfil.

5. Mantén una relación bidireccional con tus contactos: contacta con ellos tanto para venderles tus productos y/o servicios como para felicitarles por sus logros, etc.

6. Atrae a nuevos talentos: cuando tengas una oferta de trabajo, publícala en LinkedIn, pues esto demostrará que tu empresa progresa adecuadamente y, por ende, llamará la atención tanto de los interesados como de posibles clientes.

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