5 reasons why video marketing is a good idea

03 de Agosto de 2017

Over the past few years, video marketing has become the king of digital content. This format, which allows showing content and communicating concepts in a dynamic way, is very effective when building a brand.

Because of that, it is increasingly essential to include this format in our digital marketing strategy. Take a look to the 5 reasons why video marketing is a safe bet:

1. The conversion rate increases

Videos are content easy to consume, while also giving elegance to landing pages, blogs and social media posts. Furthermore, it creates confidence and transparency due to its capacity to show the functioning of products or previous clients testimonials. That is why users are more likely to acquire a product when seeing audiovisual content during the buying process. In fact, 90% of online consumers admit that videos help them on the decision of purchasing a product, and 85% of them consider that videos make web pages more attractive, and that encourages them to buy. 

2. It is a key piece for branding

This format allows us to develop a story around every brand, giving a value that we would hardly achieve with another format. With this, we can add personality and strenghten branding at long term. 

3. Generates more awareness

Videos generate more engagement than any other content, so they are likely to be more shared. In fact, almost half of users ages between 25 and 54 share videos. Video platforms as YouTube allow sharing content in almost every device and main social media, and those are even more likely to be shared if they have an emotional component.  

4. Contributes to SEO

Google also appreciates the high quality of video content. That is why it "rewards" those pages that use it on their components, as this kind of content makes users spend more time on a page. The result of that is that every website with videos have 50 times more possibilities to appear on the first page of Google search results than other types of content. 

5. Numbers defend it tooth and nail

For all these reasons and some more, videos have become the king of digital content and mean now more than 70% of downloaded content on Internet. But if this number seems high, it is almost higher the figure expected by Google by 2020, when this data would increase until 90%. 


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