03 de Diciembre de 2018
It's magic. The word "free" has a magnet that moves everyone, and that is, what's better than giving you something? That's why promotions that use the "cash bank" gift strategy are so attractive because they have a very positive impact on the consumer.
Promotional actions can be developed from the same product (on pack) or from other channels such as online, through a landing or a newsletter. But you can also use a merger of all of the above.
With the "try me for free" strategy we can achieve all this:
- Introducing new products: this is the best way to introduce a new product to the market. In this way, we invite you to try and if you finally like the consumer, probably repeat.
- Increase the database: if the promotion goes through a landing where users have to leave their data, we will increase our leads. From here, if they have given us their consent to receive notifications we can establish a relationship through newsletters and through campaigns in social networks. Here we cannot forget the importance of the email of gratefulness in the strategy of capture of leads that the users will receive once they complete the registration.
- Loyalty to our consumers: those customers who already know us receive in a very positive way the promotion of products similar to those they already buy.
- Encourage consumption and purchase: thanks to free sampling the consumer will know our novelty, but if you convince him to buy once the promotion is over. For this reason, the money that we have invested in our strategy will be recovered little by little.
During this year, we have been working on the promotion of Malquerida, a new style of beer that comes from the hand of Damm. To make it known, we launched a promotion in which consumers bought their beer and to receive the amount they accessed a landing where they specified the account in which the transfer had to be made. In addition, this promotion has been visible in supermarkets, making their communication more effective.
Thanks to this action, we have managed to attract new customers, improve brand awareness and strengthen ties with loyal consumers.
In compliance with article 10 of Law 34/2002, of July 11th, on Information and Electronic Commerce Society Services (LSSI), general data information of www.pro.agency website is detailed below.
Owner: Pro Comunicació Integral, 97 SL.
Tax identification number: B-61.567.632
Address: Ganduxer Street, 115, 1st Floor, 08022- Barcelona
Phone number: 93 219 66 20
Web domain: www.pro.agency
Registered in the Commercial Registry of Barcelona, before the notary Don Carlos Cabades O'Callaghan, with protocol number 448, tome 30.467, sheet 143, sheet number B-170.883, inscription 1 with CIF: B-61.567.632.
The use of this website assigns user’s condition of the website and implies the unreserved acceptance of the regulations included in this Legal Notice at the moment that the user accesses the website.
All rights derived from intellectual and industrial property are expressly reserved by Pro. Agencia Creativa. The source code, graphic designs, images, photographs, texts and trademarks, as well as the information and contents collected throughout the whole web are protected by the Spanish legislation in favour of Pro. Agencia Creativa.
No reproduction, copy, total or partial, distribution, commercialization, public communication or any other activity that can be done with the contents and the information of this web without having obtained the express authorization of the company is allowed.
Pro. Agencia Creativa will ensure compliance with the above conditions as well as the proper use of its intellectual and industrial property exercising all legal actions that correspond to it.
Pro. Agencia Creativa rejects any responsibility on the information contained in its website not elaborated under its tutelage and especially on the contents of the possible links published on its website.
Pro. Agencia Creativa may modify the information contained on its website, as well as its configuration and presentation at any time and without prior notification.